MERCED - The University of California, Merced, will host an evening with internationally renowned economist W. Brian Arthur on Sept. 24. Arthur, external professor at the Santa Fe Institute and visiting researcher at the Palo Alto Research Center's Intelligent Systems Lab, will discuss his new book, "The Nature of Technology: What it is and how it Evolves."Arthur will speak at 5:30 p.m. in Classroom & Office Building Room 116. A reception will follow the lecture.
"Brian Arthur is a top economist and a fantastic speaker. We are thrilled that he agreed to come to UC Merced to discuss his new theory of technology," said UC Merced Professor Teenie Matlock , who founded the university's Mind, Technology and Society talk series. 
Arthur has been credited with influencing and describing the modern theory of increasing returns. An in-demand speaker on economics and complexity theory in technology and financial markets, Arthur's interests in recent years have turned toward the power of technology to influence economy.
In "The Nature of Technology," Arthur presents his theory of the origins and evolution of technology. Arthur explains how transformative new technologies arise and how innovation really works. Technology evolves much as a coral reef builds itself from activities of small organisms — it creates itself from itself; and all technologies are descended from earlier technologies.
Arthur was the first director of the Economics Program at the Santa Fe Institute in New Mexico, and has served on the Santa Fe Institute's Science Board and Board of Trustees. He holds a Ph.D. from Berkeley in Operations Research, and has other degrees in economics, engineering, and mathematics. Arthur is the recipient of the Schumpeter Prize in economics, the Lagrange Prize in complexity science, and two honorary doctorates.
Arthur's lecture is part of the MTS lecture series, which is funded by a generous gift from the Glushko-Samuelson Foundation. His visit is co-sponsored by the faculty in Cognitive and information Sciences and the UC Merced Center for Management and Entrepreneurship.
NOTE: Permit parking is enforced in all lots on campus until 6 p.m. on weekdays. Parking permits are $1 per hour and available in bright-yellow dispensers on campus.
Tonya Luiz