UC Merced aims to further connect the campus and community with bold graphics adorning city light poles
MERCED, Calif. — In collaboration with the city of Merced, the University of California, Merced, will have colorful banners installed on light poles downtown and along key corridors June 10 to help promote the burgeoning relationships and programs that strengthen the ties between community and the university.
"The banners are an outward symbol of the growing and evolving connection between the university and the city," said Chancellor Steve Kang , who ends his tenure June 30 to return to teaching and research. "The university remains committed to nurturing the strong relationship we have developed with Merced's warmhearted community."
The city and the university have a long history of cooperation focused on their shared mutual interests in a strong and vibrant community.
"We have always believed in a strong town-gown relationship between the city of Merced and the University of California, Merced," said Merced Mayor William Spriggs. "The banners are symbolic of the ongoing relationship that continues to grow and thrive as the city and the university fuse into a community."
While the city's wayfinder signs —installed in 2008 — help facilitate navigation for visitors, the objective of UC Merced's banners is to build awareness of the university among passersby (both tourists and area residents) and build a sense of pride for students, faculty, staff and community members.
For the university, the banners are an opportunity to raise the profile of the institution and further integrate the university into the city.
"The campus and community are intertwined — culturally, socially and economically," Kang said. "The banners provide the university with an excellent way to welcome visitors to town and celebrate the town's connection to the university."
The banners, which are nearly 3 feet wide and 8 feet tall, bear the University of California seal and the words "University of California, Merced" and are consistent with the campus' branding.
UC Merced students, faculty and staff have become a major part of the surrounding community over the past several years. Below are some of the coordinated programs and projects that further signify the burgeoning town-gown relationship.
The university funded the banner production, installation and hardware with discretionary funds from the Chancellor's Office; no state funds were used.
Brenda Ortiz