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School of Social Sciences, Humanities and Arts

New Center Seeks Better Ways to Communicate Climate Issues

Climate change is creating two problems. One is understanding and addressing its impact on the world. The other is convincing large swaths of the public that it is, in fact, a reality.

In an effort to spur people to take action to prevent ecological disaster, researchers with the new UC Merced Center for Climate Communications are studying the best ways to spread the message.

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